CRC Backend Management System
CRC’s backend management system is a simple to use comprehensive cloud based platform that provides Networks and Advertisers control over the tools that manage the features of the technology along with customized reporting.
Advertisers will utilize their secure login credentials to manage the product portfolio pages for each of their products. The CMS functionality provides easy upload of video, graphics, photos and product description text. The system also allows Advertisers to control the delivery of different Product Experience Page based on viewer demographics and show content. The backend management system also provides advertisers access to tools that manage budgets and delivery of rebate and discount offerings to drive Buy Now transactions.
Networks will utilize their secure login credentials to manage product activations within specific content. CRC’s proprietary technology allows Networks to determine specific locations within the content when a consumer can interact with products providing control over the number of interactions per show and the time span the call to action graphic overlay is displayed. Access to customize reporting provides key data necessary to educate advertising clients on the success of their investment.